The hospitality industry is a competitive marketplace for which traditional advertising streams, such as television, newspapers and billboards have become increasingly insufficient. Additionally, when you run an independent small hotel the need for “Marketing Plan”” and you don’t have access to the enormous marketing budgets on which the international and national chains rely. A creative, more personal marketing plan may serve you best. However, crashing the rates just to remain in the business is relatively not an option also competitive room rates have been cut dramatically in order to attract contract clients over the next 10-12-month period. Realistically hotel business dependents majorly on repeat corporate contract business and customer loyalty to the brand. The brand must therefore continue to deliver on its promise and values in other to stay relevant and generate revenue. Hence the Need for proper marketing plan.
Build your marketing plan on this two super factor for business growth;
2. Maintaining acquired Customers
If you are able to put the above factors into consideration in making your hotel marketing plan, then you just hit the sky-rocketing button of your business
……. continue reading as I elaborate on the two factors down the article.
Service: high-quality facilities accompanied by exemplary personal service, differentiated from competition in line with the overall brand strategy has proven to be a successful approach generating high levels of repeat business. To achieve this goal, your business need a proper marketing plan in place.
Your marketing strategy should focus customers’ attention on the high quality of the services you offer. Within this strategy are three main points you should aimed at;
- The Best Business facilities
- Personalized Services
- Luxurious Amenities
for different Market segments like:
- Working Class
- Corporate Organizations
- Local Business Owners
This is basically why you going in to the business e.g.; To provide an excellent Hospitality service by maintaining a well-trained, motivated and enthusiastic work team, along with outstanding business and leisure facilities to an end of enhancing a trust relationship and ultimately driving superior revenue and customer satisfaction.