[dropcap]T[/dropcap]he hospitality industry is one of the most competitive areas you can find yourself in. You need to go out of your way to satisfy your customer, as a simple mistake from your side can make them decide to go to someplace else. Let us see some of the proven tactics that the pros use for their hotel marketing, which you can replicate in your startup.
When it comes to hotel marketing, developing a strategy that recognizes the need for a strong online presence and listing on online travel sites are not enough anymore– guests will also research your website, look up what others have said about you, and look for what you say about yourself. I’ve compiled a thorough list of hotel marketing ideas strategies that work to get you started.
Here Are 27 proven hotel marketing strategies you hotel need to succeed:
1). Keep Track of Guests with a CRM
In the hospitality industry, nothing is more important than your guests. Knowing how to best serve them and communicate with them is key to having them come back. A CRM software like Insightly empowers you to serve your guests well by storing all their information in one place, allowing you to personalize their experience and ensure a return visit.
2). Communicate directly with your customers on social media.
Hotels stand to gain a lot by marketing on social media. You can use social media to speak directly to your guests and foster relationships.
3).Hire an expert to improve your digital marketing.
Consider hiring an expert that offers social campaign creation, management, monitoring to run social advertising campaigns for you. As a full-service digital solutions provider, they also offer website design, search engine marketing and optimization, display advertising, digital listings management and other services that will boost your online presence.
Trending Articles on Hotels:
- Hoe bad Receptionist are killing hotel Business
- Best negotiation Strategies for Hotels you must know
- 5 best Hotel Operation Efficiency you must Know
Social Media Tips:
1 – Have a Blog to post information on activities, attractions, dining, shopping, nightlife. It allows you to provide your guests with the suggestion on what to do. Moreover, it is a constant source of content that you can use to spread on other social networks like Facebook and Twitter.
2 – Manage your online reputation, by inviting guests to post reviews on TripAdvisor, Yelp, and other review websites. Make sure you also respond to all reviews and that you manage your profile on these sites (description, pictures, contact info).
3 – Invite guests to join your FaceBook page (upload their emails), and ask them to post pictures of the hotel and their trip. Panoramia is also a great site to have guest post pics as it is linked to Google Earth & Maps.
4 – Link-local companies and attractions in your Twitter and Facebook posts by using ‘@’ and their profile name. It will jump start your interaction online and grow your sphere of influence. To make it easy, think like your guests. Get connected to cities, tourist attractions, and tourist information centers by liking their page. Just start reading and very often the accommodation requests are right there for you to grab.
5 – Prizes to get the job done. An incentive gets people moving. Give a free weekend in return for the best guest pic of the month …
6 – Local check-in site like FourSquare or Gowalla can help you gain exposure and promote your F& outlets. Give a welcome cocktail when checking in online if staying at the hotel. Or a free upgrade based on availability (1 per day of course).
7 – Find interesting and funny videos of your destination and add them to your YouTube Channel to create a sort of video tour guide. Compliment the ‘producer’ and let them know you put it on your official channel.
8 – Recycle content across social networks. Your positive reviews should be posted on Twitter and Facebook, as well as your blog articles. Gather all your guest pics from Picasa, Flickr and Panoramia into one album on FaceBook.
9 – Get a (young) internet savvy person on your team to work on social media. They are fast in picking this stuff and copying best practices from others. He will be more personal in speaking to your guests. And this is very important.
10 – Be funny and original. A sense of humor works better than a formal and conventional approach. What is the last thing you really clicked on or read on FaceBook? I am sure it was funny or original… it’s what works…
14). Advertise your Hotel On Google
Google advertising is a great marketing strategy for small business owners. You can show an ad for your business to people who are searching for your type of business at that very moment AND who are looking for businesses in your area. This type of targeting makes most small business owners want to advertise on Google.
14).Use Hotel Loyalty Program to Increase Bookings:
Did you know that your hotel loyalty program can market for you? hotel loyalty programs really do work, and they’re not just for the big brands– small, ultra-boutique hotels can also get in on the action.
15). Use Agile Marketing For Your Hotel
Are you flexible to the market around you, or are you simply focused on getting heads on beds?
16). Develop a relationship with local tourism boards and chambers of commerce
For hotels, it’s important to stay in touch with the local tourism boards as well as other associations that could further business. Tourism boards assist with placing events, reaching out to press around the country, and are valuable resources for staying in touch with other local businesses. Tourism boards, convention and visitors bureaus (CVBs), and destination marketing organizations have the job of bringing visitors to an area and promoting the businesses in that area. Therefore, it’s important to have a good relationship with them.
17). Incentivize customers to market on your behalf.
You should offer awards and incentives to guests who make fun or quirky videos of your hotel and post them to social media. Videos are by far the most viewed items on Facebook, and Google continues to push YouTube videos in its rankings so online video marketing can be a great niche to appeal to younger demographics. You could offer a discount to anyone who posts a fun video about your property to YouTube or Facebook, and you can also add the video to your YouTube channel and promote it there.
18). Offer a complimentary stay to travel writers and bloggers.
One tactic that seems to work well is to offer a complimentary stay with amenities to travel writers who have readers in the demographics/geographics of your target market. It is very likely that they will write a fair and usually quite good article about the property.
19).Make sure you have a fully filled out Google My Business page.
It is always a good an idea to add specific information about the hotel on Google Business Listing (pricing, bedrooms, stars). Doing this increases the chance that your hotel will pop up in Google searches before the organic search results. A lot of people first check these suggestions because they usually provide the most basic info very prominently.
20). Create a package that includes a local activity, and then market it on Facebook to people who are interested in that activity.
Put together a series of packages that include amenities at the hotel that coincide with area/regional “things to do.” So, if the area is known for local wines or horses, for example, tie in a program that would include things at the hotel that engage those interests (e.g. a wine tasting at the hotel). Then, you can market it on Facebook based on people’s interests (such as people who have wine or horses listed as an interest) as opposed to just randomly trying to market to “travelers.”
21). Use Instagram to give people a glimpse of what your hotel looks like.
Consumers are using Instagram as a primary method of research to decide which hotels and resorts feel like the best fit for their needs. There’s an assumption that hotel-generated web content can be misleading, so consumers have turned to social media to peruse user-generated content of the property to see what the resort “actually” looks like. Their first impression is often the hotel’s own Instagram page, so it’s important to run a well-groomed account that greets these researchers with authenticity and professionalism.
22). Advertise benefits that are unique to your hotel.
There are very few hotels which market themselves on secure WiFi in the world where cybersecurity and online privacy has become a substantial concern for most of us. So, integrating a secure VPN solution or a similar security solution can be a good tool to attract gadget using travelers (which means most of the millennials)!
23). Avoid Getting Caught Understaffed with Smarter Staff Scheduling
Hotel guests hate waiting. They don’t like waiting for you to show them their rooms or to get a drink at the bar. Happy, satisfied guests who never have to wait to be served are more likely to give you free marketing via word of mouth, right? How can you make sure that your hotel is never understaffed, but at the same time, keep your labor costs down by not blindly overstaffing?
24). Make it easy to understand the price level and to book the room
Many hotels have this really inconvenient booking process. Now imagine that a potential guest came directly to your website, liked what the person saw and wanted to quickly understand what sort of price level you offer. In most cases that is not possible without going through the booking process.
25). Tie into a newsworthy event with an appropriate program or package.
The day that Will and Kate got engaged, we announced a Royal Wedding package which included overnight accommodations the evening before the wedding and a viewing party (in the wee hours, given the time change) with a British breakfast the next morning in the hotel’s restaurant. The package was a success! The day of the wedding, the hotel was filled with guests dressed to the nines (including large hats and fascinators) all watching the overseas celebration on a big screen.
26).Knowing your customer
In order to serve customers better and create superior guests experience, it is vital to first gather most knowledge about customers. The more personally you know your customer, the more you will be able to exceed their expectations. Knowing that having a window into customer’s life is of great importance, hotels over the past years have attempted to make their premise the best – a unique and most hospitable place for visitors and guests.
Having the press on your side can be a powerful thing. So many hotel owners don’t think to speak to the press, which is astonishing. Journalists will be interested in talking about your hotel if it is of interest to their readers and listeners. So make yourself newsworthy and interesting. Send out news stories, ideas for feature articles etc.