Every hotel ower’s dream is to minimize cost an always increase revenue.
Are you a hotel owner, hotel manager, or you planning on setting up your hotel business soon. Then this piece of article is for you. because you must be looking out for ways to attract new guests to your property, and you not quite sure where to start from! then, have a quick look at these top hotel marketing strategies that work.
Here Are My Best Hotel Marketing Strategies to boast Revenue:
Revenue drive is the to hotel sustainability and growth, stay put are we discuss each one of them below.
1. ‘Search friendly’ content strategy
If your hotel website is not optimized, your content won’t amount to much. The need of the hour is the adoption of right SEO practices, the content on the website should be keyword optimized, informative and engaging. Very few hoteliers adopt the good content strategy, such as posting a blog regularly in the resource section. This is a great way to provide travelers the information they need the most such as local sightseeing places, art, and cuisine while also improving organic search results. Hotel owners who have adopted SEO optimization can see it yielding good conversions.
2. ‘ User-friendly’ website
While SEO and content play a major role in digital marketing strategies for hotels, the website should be user-friendly too. Navigation must be simple (loading pages should take less than three seconds) and design should be elegant. Video testimonials of guests, images of your property, and other sources can make your hotel website popular and can be a great way to connect with guests. So keep in mind these factors while designing your hotel’s website.
Related Article: Areas To focus and boast Revenue in Hotel Business
3. Social media
It goes without saying that social media is one of the most important channels for marketing for many segments. Social media is a way to create dialogue, especially with millennials who love to share news about themselves online. Some of the top social media platforms are Instagram, Twitter, and Facebook. Hoteliers can engage with their target audience on any of these, especially Facebook, as it is a two-way communication channel. Many hotels chains have accounts/pages on social channels where the guests can post videos and travel pictures with the ‘best moment at the hotel’. This will make sure that hotel owners are engaging enough with their guests. With a good experience and service that the guest gets at the hotel, they build sort of affinity with the brand. Social media is an incredible way to encourage interaction with past, current and future visitors. Moreso, it is a tool that helps humanize your business so that you can easily relate to your customers, their likes, dislikes and pain points.
4. ‘Mobile friendly’ website
When it comes to hotel marketing strategies, most of the travelers today are using smartphones to make hotel reservations. In the last one decade, smartphone usage has grown at a phenomenal rate globally. Hoteliers should leverage on this opportunity and provide a mobile optimised website that aligns with Google’s standards (meets the like of organic search). It is a definite ‘no’ to include features that are not compatible with a mobile device. Content should be readable even without zooming in. Also do not use horizontal scroll and make sure the links are easily clickable. To drive profitability and enhance guest experience, mobile app is one of the most preferred channels. It connects with guests on a personal level by giving them discounts and exclusive promotion.
5. OTAs as the right distribution channel
It is vital more than ever for hotel owners to stay on top of a distribution channel. People book their stay through a diverse range of online demand generators. More than just the price, it is the attractive package, seasonal deals displayed on OTAs that can drive better occupancy rate. Being a hotelier, it is important to understand what your guest is looking for and deliver it to all online distribution channels. Hence marketing to the right segment becomes crucial to maximize the ROI. Segment your target audience and start marketing accordingly. For instance, do not promote a honeymoon deal on a site that is driving maximum bookings from business travelers.
6. Leverage on metasearch
Metasearch platforms such as Tripconnect (TripAdvisor) and Google Hotel Finder have gained momentum in the last couple of years as customers find this an easy option to compare existing rates. An important hotel marketing channel, it will help hoteliers improve their rankings on these websites and drive better revenue.
Turn these marketing ideas into an advantage for your hotel! Ensure your hotel becomes a top choice for guests by newsletter.